An Analysis of Customised Gift Packaging in Marketing.
There is a need to incorporate a newer and more imaginative way to gift for individuals as well as corporate houses on the basis of the literature review and research of the gifting industry. In order to maximize the importance of a gift, the study recognizes the need for personalization, imagination and individuality. It helps to clearly express how much importance and value the recipient has in the life of the provider. A gift that is tailored according to the desires, personality and hobbies of the recipient makes it a more memorable experience and is likely to lead to greater 'emotional interaction' between people and improved, more loyal corporate relationships. Despite the added benefits of a personal and well-thought-out gift, individuals and corporate houses are either hard pressed for time and are willing to pay a premium for 'convenience' and saving 'time' or through a gift they are at a loss of 'how to express and what to convey' Therefore...